October 4, 2006
Yes Virginia, there is an alternative to Google
Search connoisseurs began to notice. The Teoma/Kleinberg method of grouping sites first is letting Ask.com do some things that Google can’t. One example is its Zoom feature. Search for “Ayn Rand” on Ask.com and you get related subject areas such as “objectivism” on the right, even though those subjects might not have the actual words “Ayn Rand” in them. Type the same search in Google, and you get a list of sites that have “Ayn Rand” in them. Google finds key words, not concepts.
Ask.com is not your father’s Ask Jeeves, and personally I love the map / driving directions. Google has been ingrained so far into our culture (googling may actually be officially a new verb) that it’s easy to forget other options out there. But if you are tired of using Google why not give Ask.com a try?